Casa Cook
El Gouna
The site in El Gouna held the remains of an earlier, incomplete hotel — something to work with, and a few things to work around. The task was to create a 100-room Casa Cook: a brand with its own sense of pace and tone, looking to settle into a very particular corner of Egypt. The client wanted it to be recognisably Casa Cook, but also appropriate for El Gouna — a town with a clear idea of what belongs.
We worked with what was there, but gave it a different atmosphere
We handled architecture, interiors, and landscaping from start to finish. About half the final buildings were already on site in some form; the rest were designed new. Materials were locally sourced, which narrowed the palette and made decisions simpler. The design favours sheltered openness, long shadows, and a quiet rhythm. Indoors and outdoors are treated as variations on the same idea. We worked closely with the client team and with Remo Masala, creative director at Thomas Cook, to keep the balance between brand and place.
Made to belong
The result is a hotel that feels unforced. It doesn’t push for attention. Guests mention the atmosphere more than any single detail, which may be the best kind of feedback. The occupancy is high, and the project led to further commissions with the same client.
Now it holds its place; no more, no less.
- Architectural Digest Middle East
- Mr and Mrs Smith
- Sleeper Magazine
Orascom HD
Creative Direction:
Remo Masala, Thomas Cook Hotels
Photography:
Ana Santl
Patrick Graf, Christos Drazos
Renders:
Fat Tony Studio
Category:
Hospitality
Press:
Sleeper Magazine
Mr and Mrs Smith
Architectural Digest Middle East