Crafted Hospitality + Residential Projects Around the World
The Beach Club
Cuna del AlmaThe brief was clear, but getting it right took care: design a beach club that wasn’t like every other beach club. It had to feel high-end but relaxed, natural but not rustic. More than that, it had to reflect the spirit of the valley—and help draw the right people to live there. The site sits right beside the beach, but also links to the wider Cuna del Alma development. It needed to belong to both.
Relaxed, but never careless
We placed it carefully—precisely where beach and development meet. The structure is timber-framed with a generous thatch roof, open to breeze and shade. A long bar, a relaxed restaurant, and a big pool give visitors a reason to stay through the day. It’s easy to access whether you’re coming straight off the beach or down from a villa. The tone is relaxed but intentional—uncomplicated, yet carefully considered.
The social heart of the valley
The club isn’t built yet, but it’s already playing its part. The design has helped shape the wider masterplan and set the mood for what’s to come. Buyers have responded well. And so has the valley. This one reminded us that not every place wants reinvention—some just ask to be understood and handled with care.
Segunda Casa Adeje
Creative Direction:
Visionalphabet
Architect of Record:
Toledo y Heras Arquitectos
Renders:
Fat Tony Studio
Category:
Residential & Hospitality